Critique: Posters have entered the chat

Plus two bonus posters!

Author

Zen Faulkes
June 05, 2025

Some time ago, Greg Fell shared an interesting poster. (You may not be able to see it due to user settings.) I reached out to the creator, Anton Pottegård. He sent a slightly earlier version of this poster. Click to enlarge!

Poster formatted as a chat in a phone messaging system.

This poster does a couple of things. First, it draws inspiration from an existing design that people already understand. Second, it is memorable because it breaks from the conventional “journal article on a page” format. Others have used the text message style to create concert posters.

I don’t know exactly how this particular poster was created, but it is not hard to find websites that can emulate a chat.

What is not clear to me from this version is how someone is supposed to get the abstract mentioned at the bottom of the poster. I appreciate that the PDF icon looks like what you would see in a text message, but a short, easy to remember URL might have done the job, too.

Is this format appropriate to all posters? I don’t think so. This study has a simple result: “There’s no effect.” Many other projects are nowhere near as easy to summarize.

I am sure that some people will argue that this format is never appropriate for an academic poster, for two reasons. 

First, it refers to data but does not show those data. While I understand the reasoning behind the “I must be able to personally inspect every data point before I can be convinced,” I don’t think that level of intense scrutiny is at all necessary for a conference poster. Save it for journal articles. 

Second, there are no references. I am neutral on the subject, but forthcoming research shows that people think less of posters without at least one reference.

Bonus posters 

Anton wrote, “Overall, doing strong posters is very important to me!” He shared more that he created.

Here we have one that is very different in style from the one above:

Handdrawn poster on antipsychotics and breast cancer

While the first poster imitates the glossy interface that almost everyone has become familiar with, this second poster uses a hand drawn style. I like the style, but I worry that the summary in the top half is a little hard to read.

(The QR code at the bottom still works!)

And this is one of Anton’s favourites:

Poster of person on toilet reading a paper that says, "Use of proton pump inhibitors continues to rise."

Same style as above, but the summary is shorter, larger, and more readable.

While this poster may have been on on Anton’s favoruites, I suspect it would not be everyone’s cup of tea. I personally wouldn’t make a poster that included someone on a toilet, but different strokes for different folks.

Pros: Memorable.

Cons: I don’t see that it as relevant to the content. If this was a paper about gastrointestinal function, I wouldn’t question it is much.