The “No words” test

Posters are a visual medium.

You check if you’re using the visual aspect of the poster format effectively by taking away all the words.

Without text, this poster by Recovery Health has nothing on it that tells you it has anything to do with health. It could be a biology poster, a political science poster, an archaeology poster, maybe even a chemistry or humanities poster.

Here are a few more examples of posters that I spotted on Twitter that, if you removed the words, could be about anything.

Poster tweeted by University of North Carolina Medicine.

Poster tweeted by Rachel Cooper.

Once I started getting sensitized to this, it was surprising to me how many posters had no visual indications of what their topic was about. 

Look for a photograph. Look for an icon. Look for an illustration. Look for something that doesn't have to be read that cues in a viewer what the broad topic of your poster is.

“But my work is abstract and conceptual!” Look, Andy Pizza just published a book of illustrations of things that are literally invisible. 

And David McCandless created an illustration of philosophical theories of mind. (Hat tip to Steve Stewart-Williams.)

There are more ways to give visual indications of the topic of your work than you might think at first.