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- Too futuristic? Or already too passé?
Too futuristic? Or already too passé?
One of my most popular posts was a recent one about adding a bit of augmented reality to conference posters using QR codes.Kristina Kilgrove, a.k.a. Bone Girl, who had written about QR codes almost simultaneously with my post, had a chance to put the idea to the test at a recent meeting of the American Association of Physical Anthropologists:
poster’s been up for 3 hours and NO ONE has scanned the QR code (according to analytics). Wow.
By the end of the day, things had improved... but only very slightly.
have a total of *3* hits through my QR code. Didn’t expect that low a #.
That said, a couple of others had also taken up the notion of trying to enhance their posters through QR codes:
Saw QR codes on posters by @johnhawks and @DrYapyapi today! Way to represent... too bad the physanths aren't prepared for the 21st century.
I’m kind of hoping that it is just a new idea, and not the sort of quickly learned fatigue that Laura Bergalls noted:
The landing pages for most QR codes make you feel like you've been rickrolled. ... Marketers & advertisers have taught us not to scan QR codes. That ship has sailed.
If you try QR codes on your poster, I would love to know what kind of response you get!Related postsSmart postersPicture from here.